15 Best Advertising Interview Questions and Answers

List of top 15 most frequently asked advertising interview questions and answers pdf download free

Advertising Interview Questions and Answers List

  1. What do you understand by advertising?
  2. State the difference between Advertisement and Publicity?
  3. What do you understand by surrogate advertising?
  4. In marketing, how does communication work to the customer? Can you describe briefly the various modes of communication of a leading consumer finance company?
  5. In advertising when is pricing used to influence the customer?
  6. What proportion will you adopt while making allotments to advertisements and promotions from the total budget for marketing?
  7. What are the major steps in developing an effective marketing program? Can you develop a communication program for a Television company for the Indian market? How effective arc road shows?
  8. Is Advertising the only way to entice a target market towards product? Explain.
  9. What do you mean by reach and frequency? Do you think these factors are inversely proportional in a given budget? Why?
  10. As a marketing manager of an insurance company. How do you go about designing an effective communication program for your company?
  11. How would you design and promote an advertising campaign?
  12. What are the various ways to measure the effectiveness of an advertising campaign?
  13. What qualities does a person need to be successful in the field of advertising?
  14. How would you choose the best media to promote your advertisement?
  15. How effective is online advertising? Which type of products should be advertised online?
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