List of top 15 most frequently asked advertising interview questions and answers pdf download free
Advertising Interview Questions and Answers List
- What do you understand by advertising?
- State the difference between Advertisement and Publicity?
- What do you understand by surrogate advertising?
- In marketing, how does communication work to the customer? Can you describe briefly the various modes of communication of a leading consumer finance company?
- In advertising when is pricing used to influence the customer?
- What proportion will you adopt while making allotments to advertisements and promotions from the total budget for marketing?
- What are the major steps in developing an effective marketing program? Can you develop a communication program for a Television company for the Indian market? How effective arc road shows?
- Is Advertising the only way to entice a target market towards product? Explain.
- What do you mean by reach and frequency? Do you think these factors are inversely proportional in a given budget? Why?
- As a marketing manager of an insurance company. How do you go about designing an effective communication program for your company?
- How would you design and promote an advertising campaign?
- What are the various ways to measure the effectiveness of an advertising campaign?
- What qualities does a person need to be successful in the field of advertising?
- How would you choose the best media to promote your advertisement?
- How effective is online advertising? Which type of products should be advertised online?