20 TOP Degital Marketing Multiple Choice Questions and Answers

List of top 20 most frequently asked degital marketing multiple choice questions and answers pdf download free

Degital Marketing Multiple Choice Questions and Answers List

  1. Delivering different messages to members of a business decision making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______.
  2. A longer decision making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______.
  3. The ______ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.
  4. The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.
  5. Business-to business (B2B) ecommerce involves commercial transactions between an organisation and other organisations (inter-organisational marketing).
  6. ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos.
  7. ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website.
  8. A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a:
  9. A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a:
  10. One aim of e-procurement is to increase savings by bulk buying of items:
  11. What of the following is production related procurement?
  12. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
  13. In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a ______ relationship.
  14. _____ Of the following website functions, which is the most important?
  15. The best way to promote a business with social media is
  16. On page search engine optimization refers to
  17. The best way to improve search engine ranking is with
  18. The main objective to branding is which of the following?
  19. Which of the following marketing techniques are most likely to pay you?
  20. When is it most ideal to send a press release?

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