List of top 20 most frequently asked ppc multiple choice questions and answers pdf download free
PPC Multiple Choice Questions and Answers List
- True or False. An advertiser is selling ballet slippers. If he does not want his ad to appear when ‘wedding ballet slippers’ is queried, he should apply the negative-match keyword ‘wedding.’
- The most effective AdWords ad headlines ______.
- What is the CTR for a keyword that has 25 clicks and 100 impressions?
- When editing an Ad Group’s properties you CAN NOT do the following:
- To indicate a keyword as an exact match, which of the following should be used?
- Single-word or general keywords are ______.
- Let’s say that you have a new product that needs to be advertised in a specific location. What action should you take?
- Which punctuation should you apply when using the broad-matched keyword matching option?
- Which of the following IS NOT a factor used to determine Quality Score?
- An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
- Which of the following is not a good way to expand your keyword list?
- What formula does Google use to determine the actual CPC when an advertisers’ ad is clicked on?
- Which keyword matching option provides the best possibility for high numbers of ad impressions?
- True or False. A low CTR on content pages always indicates that your ads are not profitable.
- Google determines an ad’s rank based on:
- True or False. A bid can be set for both an Ad Group AND a keyword.
- Which three of the following can be done to increase traffic? (Select 3)
- True or False. Exact match tends to give you fewer clicks but higher conversions.
- It is important to browse competitors’ advertisements and sites ______.
- True or False. You can use multiple keyword matching options for different keywords in the same ad group.
