Category Archives: Advertising Interview Questions

How effective is online advertising? Which type of products should be advertised online? | Advertising Questions

Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand … Continue reading

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How would you choose the best media to promote your advertisement? | Advertising Questions

It depends on the following factors: Reach Geographical spread Nature of target audience/clusters Previous successful track records Low budget; high returns etc.

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What qualities does a person need to be successful in the field of advertising? | Advertising Questions

The following are the qualities required to be successful in the field of advertising: Creativity Strategic focus Knowledge and expertise in the field of advertising Holding a relevant qualification in the field of advertising Market research orientation People skills etc.

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What are the various ways to measure the effectiveness of an advertising campaign? | Advertising Questions

The main purpose in measuring the effectiveness of any advertising campaigns is to evaluate its effect on the sales and also brand recall factor. The mathematical equation for measuring the effectiveness of an advertising campaign is: Advertising campaign effectiveness = … Continue reading

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How would you design and promote an advertising campaign? | Advertising Questions

An advertisement campaign must comprise of the following: A solid marketing plan Advertising budget Media buying and planning Choosing the right target audience Selection of relevant advertising medium Consistency in campaign theme and Frequency

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As a marketing manager of an insurance company. How do you go about designing an effective communication program for your company? | Advertising Questions

Insurance is a pure service. The intangibility of the service makes it difficult for people to appreciate its worth. The advertisement campaign should therefore be straight forward and simple. The message can he benefit-based visual picturization. A comfortable, though bereaved … Continue reading

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What do you mean by reach and frequency? Do you think these factors are inversely proportional in a given budget? Why? | Advertising Questions

The number of different persons or households exposed to a particular media, schedule at least once during a specified time period – is called reach. Whereas. The number of times within the specified time period that an average person or … Continue reading

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Is Advertising the only way to entice a target market towards product? Explain. | Advertising Questions

Advertising is not the only way to entice customers to buy the product. Advertising itself can’t sell products or services. It is one of the elements in the marketing mix of product, price, place and promotion. And the four elements … Continue reading

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What are the major steps in developing an effective marketing program? Can you develop a communication program for a Television company for the Indian market? How effective arc road shows? | Advertising Questions

An effective marketing program should he developed with an appropriate mix of advertising, sales promotions, public relation, personal selling and direct marketing based on the resources of the company and the marketing objective. Road shows are effective for products that … Continue reading

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What proportion will you adopt while making allotments to advertisements and promotions from the total budget for marketing? | Advertising Questions

The five specific factors which affect advertising budget allotment are: stage in plc; market share and customer base; competition and clutter; advertising frequency and product substitutability. Media categories can be chosen using the following variables: target audience media habits, product … Continue reading

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