Category Archives: Brand Management Interview Questions

My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment. My weakness is diversified concentration. I position as a brand by means of catering to the mass market (Flexibility) with assortment of product … Continue reading →

Reach Frequency Increase in sales Improving the company image Brand and advertising awareness Cost per thousand Change in market share etc.

One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to … Continue reading →

Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. … Continue reading →

The events play the following role in Marcom: The communication messages are circulated to the mass people irrespective of segments i.e. wide reach Lower costs Increases corporate and brand image In-depth insights about target audience Global exposure for the new … Continue reading →

The following are the various tools used to communicate with the target audience: Company newsletters Journal article Conference Trade shows Exhibitions Product brochure Word of mouth Direct mail Internet TV Local/regional/national newspaper Magazine Radio etc.

The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.

The components of brand positioning are : Target audience Category/Industry/Market Unique selling proposition .

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition. The following are the basis for positioning a brand: Target audience Frame of reference Point of … Continue reading →

Cost of brand building Vs Benefit of branding. The point to note is that branding ct is an immediate process whereas the benefits are always long-term goals. If viewed from a long term image building prospective. It is always profitable … Continue reading →