Category Archives: Brand Management Interview Questions

Assume you are a brand, describe your strengths and weaknesses? | Brand Management Questions

My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment. My weakness is diversified concentration. I position as a brand by means of catering to the mass market (Flexibility) with assortment of product … Continue reading

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How to judge the effectiveness of your Marcom activities. | Brand Management Questions

Reach Frequency Increase in sales Improving the company image Brand and advertising awareness Cost per thousand Change in market share etc.

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How would you get your PR across to people? | Brand Management Questions

One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to … Continue reading

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How would you use online media for your Marcom activities? | Brand Management Questions

Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. … Continue reading

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What role do events play in Marcom? | Brand Management Questions

The events play the following role in Marcom: The communication messages are circulated to the mass people irrespective of segments i.e. wide reach Lower costs Increases corporate and brand image In-depth insights about target audience Global exposure for the new … Continue reading

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What are the Tools to communicate with your target audience? | Brand Management Questions

The following are the various tools used to communicate with the target audience: Company newsletters Journal article Conference Trade shows Exhibitions Product brochure Word of mouth Direct mail Internet TV Local/regional/national newspaper Magazine Radio etc.

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What do you feel is the potential for Brand Management? | Brand Management Questions

The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.

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What are the components of Brand Positioning? | Brand Management Questions

The components of brand positioning are : Target audience Category/Industry/Market Unique selling proposition .

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What is brand positioning? | Brand Management Questions

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition. The following are the basis for positioning a brand: Target audience Frame of reference Point of … Continue reading

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It is not always profitable to go in for brand building? Do you support this View? How would you brand Indian software development skills? | Brand Management Questions

Cost of brand building Vs Benefit of branding. The point to note is that branding ct is an immediate process whereas the benefits are always long-term goals. If viewed from a long term image building prospective. It is always profitable … Continue reading

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