Category Archives: PPC MCQs

You can use multiple keyword matching options for different keywords in the same ad group. | PPC Questions

A. True B. False Ans: A

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It is important to browse competitors’ advertisements and sites ______. | PPC Questions

A. to help you get an idea of what sets you apart from them B. to help you mimic some of the effective techniques that competitors use C. to help you to show your ads on the same keywords D. … Continue reading

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Exact match tends to give you fewer clicks but higher conversions. | PPC Questions

A. True B. False Ans: A

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Which three of the following can be done to increase traffic? (Select 3) | PPC Questions

A. Add new or unused keywords B. Create keywords for unadvertised products C. Delete all poorly performing keywords D. Raising your Maximum CPC Ans: A,B,D

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A bid can be set for both an Ad Group AND a keyword. | PPC Questions

A. True B. False Ans: A

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Google determines an ad’s rank based on: | PPC Questions

A. your website’s performance in Google’s natural search results. B. your CPC bid. C. your keyword’s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser. Ans: C

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A low CTR on content pages always indicates that your ads are not profitable. | PPC Questions

A. True B. False Ans: B

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Which keyword matching option provides the best possibility for high numbers of ad impressions? | PPC Questions

A. Exact Match B. Broad Match C. Phrase Match D. Negatives E. High Traffic Match Ans: B

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What formula does Google use to determine the actual CPC when an advertisers’ ad is clicked on? | PPC Questions

A. Clicks / Impressions B. QS * Max CPC (bid) C. Position * QS D. Impressions * Clicks E. None Ans: B

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Which of the following is not a good way to expand your keyword list? | PPC Questions

A. List 2- to 3-word phrases that searchers might use to find your product or service. B. Use a keyword tool. C. List as many keywords as possible to draw all possible traffic. D. List plural variations, synonyms, and spelling … Continue reading

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