Category Archives: Search Engine Marketing Interview Questions

Does the length of time that a site or domain name has existed play in search engine placement? | Search Engine Marketing Questions

If you spend enough time looking at search engine results, eventually it will occur to you that sites seem to be ranked in part based upon the length of time they have existed. It can appear that older sites tend … Continue reading

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What are meta keywords? What is the meta keywords tag? | Search Engine Marketing Questions

Though meta keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the meta keywords tag and the meta description tag contribute to your search engine ranking. A … Continue reading

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What are meta tags? | Search Engine Marketing Questions

Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. They take a variety of forms and serve a variety of purposes, but in the context of search engine optimization when … Continue reading

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Can I hide text in HTML to get a top ranking? | Search Engine Marketing Questions

The simple and direct answer to the second part of the question is that you should not use hidden text. You may be able to trick the search engines for a brief period of time by hiding keyword stuffed sentences … Continue reading

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What is hidden text? | Search Engine Marketing Questions

Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that … Continue reading

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What is search engine spam, or SEO spam? | Search Engine Marketing Questions

In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined … Continue reading

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What exactly is search engine optimization? | Search Engine Marketing Questions

Search engine optimization is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases.

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What does index mean for your full site? | Search Engine Marketing Questions

It can take several months for Google to fully index your new site. In the process, Google will find pages that are new and will discover pages that were part of the old version of your site that are no … Continue reading

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What does Index mean for a single page of your site? | Search Engine Marketing Questions

(1) Google has found a link to your page from another page and has predicted the contents of your page based on the text in the link and the context in which the link appeared. You may see your pages … Continue reading

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How soon will some one see results? | Search Engine Marketing Questions

It depends on your current status with the search engines and email lists. If your site is fundamentally search friendly, you could see results within a matter of weeks. And if your email marketing lists are current and in place, … Continue reading

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