Category Archives: Web Marketing Interview Questions

What are the differences between WebCMO and other online research firms? | Web Marketing Questions

First off, WebCMO is a web site dedicated to web marketing research. When we use the word “dedicated”, we mean it. On WebCMO’s web site, you see nothing but web marketing research. We have even rejected banner advertising on our … Continue reading

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How does WebCMO help companies understand their Internet position and online strategy? | Web Marketing Questions

Currently, WebCMO teams with LinkExchange Digest (A popular mailing list for web marketers) to conduct a series research about web marketing issues: Explore Web Business Markets. We are going to explore many aspects of the web marketing. The important feature … Continue reading

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Who can benefit from WebCMO? | Web Marketing Questions

Every web marketer. You will not only benefit from our research reports but also our strategic thinks about web marketing. An interesting thing is that many students who study marketing research found our web site very useful because we provide … Continue reading

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What resources are available at WebCMO? | Web Marketing Questions

Currently, we have several resources on our web site. The first is the email publication–Journal of Web Marketing Research. It provides useful marketing research information. More importantly, it discusses many important web marketing issues. For example, it was the first … Continue reading

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What is WebCMO? What is your role? | Web Marketing Questions

WebCMO is a web site dedicated to web marketing research. WebCMO stands for Web Chief Marketing Officer. We named our web site by defining our customers. WebCMO is for Web marketers. I have two hats at WebCMO. As director of … Continue reading

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What do you mean by limited marketing knowledge, limited stats knowledge, and irresponsible attitudes? | Web Marketing Questions

Limited marketing knowledge: while we have so many online research reports, how many different kinds of information do we get? Not much! So far, most online research are about “how many people are online” or “how many people bought online”. … Continue reading

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Why has so little web marketing research been conducted? | Web Marketing Questions

As a matter of fact, there are many web marketing reports available on the Internet. However, few of them are of high quality. In a recent article, I discussed why the quality of online research is poor: The real reasons … Continue reading

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Are there any good web marketing research books available? | Web Marketing Questions

This is my most frequently asked question. In my opinion, any book about marketing research is ok. Always remember, understanding your customers is a business philosophy instead of a method. I would suggest paying more attention to the question “why … Continue reading

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What have been your most striking findings? What data have really shocked you? | Web Marketing Questions

It is hard to say “striking”. However we did have some valuable and interesting findings in our research. For example, about one year ago, while very few large online companies promoted their businesses through offline ad media and while the … Continue reading

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What research has been helpful for both web marketers and their customers? | Web Marketing Questions

Any web marketing research shall benefit both web marketers and their customers. As I describe in the article What Can I do For You?, marketing is not about selling. The real marketing is about understanding what your customers need and … Continue reading

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