Give an example of how you have effectively used online marketing tools. | Marketing Manager Questions

In answering this marketing manager interview question, focus on your skills in online marketing including search engine tactics and optimization, click-through advertising, writing for the Web using keywords, designing for customer usability, and tracking success of the online campaign.
Your problem analysis and problem solving skills are under scrutiny. Campaigns often fail due to poor research and groundwork, inappropriate objectives and goals, or ineffective communication. Be open about why the campaign failed, avoid defensive explanations, take accountability and focus on the steps you took to prevent a repeat
experience.

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