Give us an example of a marketing brief you developed for a recent marketing project or program. | Marketing Manager Questions

The marketing brief can be viewed as a planning tool for designing and implementing a marketing program or project. Writing a brief is about clarifying the outcomes of the campaign or project and providing focus on what needs to be achieved. Common elements include marketing objectives, primary audience and target market, attitudes and behavior of the target market, influencing the target market’s behavior and the key message of the initiative. In answering this marketing manager interview question focus on how detailed and specific the brief was and the research it was based on.

This entry was posted in Marketing Manager Interview Questions. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *